Shawn Mendeswasn’t “Born in the U.S.A.,” but his latest performance might convince you otherwise.
In a promotional video for the newTommy Hilfiger “Classics Reborn” fashion campaign, the 23-year-old Canadian singer-songwriter performed an energetic cover of Bruce Springsteen’s 1984 hit “Dancing in the Dark.”
Donning the brand’s underwear and iconic short sleeve polo shirts throughout the video, Mendes belts out theBorn in the U.S.A.album track while shredding on acoustic guitar. At one point in the clip, he’s seen wearing a white top and blue jeans with a red, white, and blue bandana hanging out of his back pocket in a reference to Springsteen’s signature album cover photo.
“You can’t start a fire / You can’t start a fire without a spark / This gun’s for hire / Even if we’re just dancin' in the dark.”
Shawn Mendes.Tommy Hilfiger
Posing in a barren field, he donned classic, sexy Americana looks including half-buttoned tee shirts and low-rise jeans revealing the waistband of his Tommy Hilfiger underwear. In one photo, he even revealed his toned abs as he was photographed dressing.
The campaign, which launched May 16, is the first initiative a part of Mendes and the brand’s “Play it Forward” sustainable partnership.
We can also expect more looks from the “Mercy” singer throughout the collaboration. For his upcomingWonder: The World Tour, Mendes will wear sustainable, custom-made Tommy Hilfiger pieces while the brand plans to donate $1 million to “offset the environmental impact of the tour.”
The two will also co-design a Spring 2023 capsule collection, which will consist of “reimagine[d] timeless style” and “recycled and new material innovations”.
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“Shawn’s not only a multitalented musician — he also represents a new generation of Future Makers who understand the need for action,” Tommy Hilfiger stated in a press release. “By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.”
Mendes added: “I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.”
source: people.com
