Kendall Jenner.Photo: Kristin Callahan/Shutterstock
Kendall Jenneris giving back to the town where her 818 Tequila brand is made afterdrawing backlash.
In an effort to support the community in Jalisco, Mexico, Jenner, 26, revealed on theTonight Show Starring Jimmy Fallonon Tuesday that her company has discovered sustainable methods to benefit the town.
The model told host Jimmy Fallon that the goal of her tequila brand was always to be “something that was like approachable and aesthetically pleasing and socially aware and gender-neutral” and “friendly to the planet.”
Speaking to Fallon, 46, the model said, “At our distillery, which I was just at the other day, we found a way to take the agave waste — the agave fibers and the water waste — and build this sustainable brick that we are actually donating back to the community of Jalisco.”
“Along with saving the planet, it’s important for us to be friendly to the community as well,” she added.
The sustainable brick, Jenner revealed, is being donated to build “homes for people that need homes” and has already been used in the construction of a “half-built hospital” in the area.
Additionally, theKeeping Up with the Kardashiansalum said 818 Tequila partnered with1% For the Planetto “donate 1% of our profit to planet-saving initiatives.”
Kendal Jenner.818 Tequila
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Jenner did, however, say during her appearance on theTonight Showthat a big motivator for her to get into the tequila industry was because she discovered it was a male-dominated industry and coming from a “female-dominating family,” she wanted to break the mold.
source: people.com
