Kate Middletonis expanding her presence on social media!

The Princess of Wales, 41, launched anew Instagram pageon Tuesday, making an account for The Royal Foundation Centre for Early Childhood. Princess Katecreated the organizationwithin her andPrince William’s largerRoyal Foundationin June 2021 to raise awareness of the importance of the first five years of life and advance outcomes for a brighter society.

Kate also starred in a video released on the new Instagram page, where she spoke about the lasting impact of the first years of a child’s life.

“Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives,” she said. “But as a society, we currently spend much more of our time and energy on later life. Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.”

TheShaping Us campaign, which began Monday, aims to “increase public understanding of the crucial importance of the first five years of a child’s life” and bring scientific interest into “one of the most strategically important topics of our time,” according to theRoyal Foundation.

Karwai Tang/WireImage

LEEDS, ENGLAND - JANUARY 31: Catherine, Princess of Wales during a visit to Kirkgate Market on January 31, 2023 in Leeds, England. The Princess of Wales is undertaking engagements in London and Leeds this week as part of the launch of a campaign to raise awareness of the unique importance of early childhood. (Photo by Karwai Tang/WireImage)

The royal took her mission on the road Tuesday, bringing the campaign toLeeds Kirkgate Market. There, she chatted with vendors about the early years and connected with members of the public who were out shopping. Children’s and young people’s interests are at the heart of life in Leeds, which is about 200 miles north of London. The city has the ambition to be the best place in the U.K. for children and young people to grow up.

The new Instagram page shared photos from the visit, including Kate speaking with vendors.

Princess Kate also has a personal connection to the city — it’s where her father, Michael Middleton, was born, and she has family ancestors in the county of Yorkshire.

Shirley Wainwright, 75, from Harrogate, Yorkshire, spoke with Princess Kate and told PEOPLE, “She said she was really looking forward to being here. She said she’s got a massive family tree and that there’s a lot of history around here in Leeds and is determined to come back.”

Kate Middleton, the Princess of Wales.Anthony Devlin/Getty Images

Catherine, Princess of Wales during a visit to Kirkgate Market

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source: people.com