There are n’t many brands out there that will actively encourage you to take a wee on their adverts . In fact , if we ’re dependable , we could n’t think of a exclusive one . Even toilet troupe .
That shift today when we discovered IKEA ’s tardy ad stunt . Weirdly , everyone seems to be onboard with the idea . It ’s in reality pretty neat .
In an advert that sport in Swedish cleaning woman ’s magazineAmelia , the furniture giant may volunteer you a discount if you go to the toilet on the page .
We ’re certain you ’ve already pretend it by now , but if you relieve yourself on it and you ’re fraught a discount code will be unwrap , confirming that you are indeed pregnant . Even substantially , you will also get 50 percentage off a pony .
Then all you have to do is take the ( eww ) pee - soaked coupon into IKEA to receive your discount . We ’re certain the store proletarian will be entranced with your news , rather than appalled at get to accept a urine - drenched voucher .
If you are n’t pregnant , of course , all you ’ve done is urinated on a cartridge holder .
The tech behind this is in reality middling neat and took some time to develop . Swedish agency Åkestam Holst , who make the advert , said the difficult part was linking the bottom of the page ( where you put your water ) to the area where your discount price will be bring out .
" so as to make the interactive subprogram of this advertizement work in world , we had to make several proficient advancement , " they toldAdWeek .
“ The pregnancy test strip was used as a starting peak , which relies on antibody that bind to the maternity hormone hCG , resulting in color change … heedful selection of materials , together with a control capillary menstruation have been of the essence for the success of this project . proficient advancements made during the oeuvre with this run have the potential drop to improve medical diagnostics . "
It ’s not just a not bad advert and a bit rank for depot workers – it ’s in reality medically utile .
response to the idea has been overpoweringly positive online .
Although not everybody is completely convinced .
