Think about how many metre you use gimmicky apps — wind generators , pimple poppers — past the first few days after you download them . Now think about news and social networking unity . Big deviation , right-hand ?

This study by Flurry Inc. shows that intelligence apps are used and retained the most past a 90 day period after purchase , follow up by social networking , book apps , wellness and conditions , and at last , games . Last on the list is Lifestyle , which are those gimmicky apps that you try out once or double and then delete .

Super obvious , and in reality useful if you ’re trying to make an app for any of the numerous app market now . If you ’re realise a subscription app , you do n’t want to make it gimmicky . But if it ’s a buy - once sort of thing , gimmicky apps will do fine — your customers already ante up , so who cares how many clip they use it , right ? [ GigaOm ]

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