Last week , in a classic Friday news dump , Apple made the profoundly awkward annunciation that it would be delaying plans to inculcate its voice assistant Siri with artificial intelligence - power capableness . But that promulgation did n’t just send its stock toll acrobatics . According to anew reputation from Bloomberg , it ’s also caused morale within its Siri team to spiral , too .
Per the inside account of Apple ’s egress , Robby Walker , a senior director in Apple ’s Siri division , held an all - hands meeting for the squad and acknowledge that things were … not not bad . He acknowledged that team members might feel angry , chagrined , and burned out by the whole situation . “ You might have conscientious objector - worker or friend or family require you what encounter , and it does n’t feel good , ” he reportedly enjoin , according to Bloomberg .
What also does n’t feel adept is the apparent fact that Apple ’s marketing kinda provide the Siri folks hang out to dry . They started running ads promoting the features that would be available in the sup - up Siri last year , promising that it ’d arrive by June of this class . Those features were supposed to be part of the spacious entourage of Apple Intelligence offering — one of the primary selling points of the iPhone 16 , which otherwise did n’t offer a whole lot of upgrade . But now those are n’t coming .
Silhouetted figures in front of a white background and the words ‘Hey Siri.‘© Sebastien Bozon/Getty Images
In fact , it seems there ’s no clear timeline for when they actually will arrive . Walker reportedly tell the team that while Apple would like for their novel intelligence agency features to vagabond out along with the launch of iOS 19 , expected to be available this summer , it “ does n’t signify that we ’re shipping then . ” presently , Bloomberg report that the in - progress Siri feature only works the way of life it ’s supposed to between two - tierce to 80 % of the time — which both sounds sadly insufficient and , if you have any experience with Siri , is about in bloodline with how well it already work .
While missing a deadline is painful and embarrassing , maybe the Siri team should take solace in the fact that most multitude probably are n’t missing those promised feature all that much . A December 2024 sight from trade journalSellCellfound that 73 % of iPhone owners observe the company ’s newfangled AI feature to “ add little to no value . ”
That say , articulation assistants like Siri rather seem like a no - brainer lotion for stilted intelligence . It ’s surprising that it ’s aim so long for companies to get around to in reality integrating it . Apple is n’t alone in this trouble . It took until last month for Amazon toannounce AI - powered lineament for its Alexavoice assistant , and even those are draw slow - roll as the company introduces them to a special selection of machine for the time being . For all the hoopla AI return , it seems like finding way toget consumer to use itis harder than it may seem .
AppleArtificial intelligenceSiriVirtual assistant
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