Amazon takes its reviews in earnest . That much is clear from the multiple causa the company has already filed against site put up fake Amazon reappraisal . The latest round of legal action just reinforces that you in all probability should n’t mess with Amazon ’s reviews system .
Amazon ’s squawk is n’t with fake reviewers , per se — it ’s with the bargainer , the websites that promise false five - headliner reviews for cash . Amazon process various websites inAprilandOctoberof last year , and does n’t seem to be let up . In this unit of ammunition , it ’s hitting the owners of five sites , include paidbookreviews.org and the not - so - insidious buyamazonreviews.info .
Why does Amazon like so much about protect the integrity of its review system ? Pretty simple : one of Amazon ’s self-aggrandizing moneymakers is its third - political party retailer arrangement , which let storehouse sell products through Amazon ’s system of rules . It ’s basically pure net profit for Amazon , but it relies on users to rate the third party , to ensure some measure of quality control .
Without those critical review — or , in this display case , without people having faith in those review — Amazon is just another cyberspace memory go after your customs . So no , Jeff Bezos credibly is n’t run short to get a crew of money from the owners of five fake reviews sites , and there ’s a enough chance Amazon wo n’t even put the reviewers out of business enterprise .
But it does send a strong message : do n’t sight with Amazon ’s review system , otherwise a shuddery team of lawyers will be bay for your profligate , all because you advance someone ’s Kindle ego - help Christian Bible .
[ Seattle Times ]
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